Galaxy S10 design team explains how it 'created a Galaxy for everyone'

Last updated: March 29th, 2019 at xvi:04 UTC+01:00

From existence mocked for its utilitarian designs to turning into a benchmark for premium smartphone design, Samsung has come up a long mode in the final few years. It showed its design prowess one time over again with the recently launched Galaxy S10 series that has been receiving praise from all quarters. The Korean company took its critically-acclaimed flagship design from terminal year and refined it farther to stay ahead of the rivals.

In an interview published on Samsung Newsroom, the design team behind the Milky way S10 lineup sheds some details on the thinking and the process that went into making the latest flagships. Much of what is published is vague and PR speak, but it also reveals a flake about the thought procedure behind the design of the new flagships.

The Galaxy S10's design motto is 'Radical, Magical'

The squad says the primal motto backside the Galaxy S10 design is "Radical, Magical." Information technology used premium materials, bonny colors, and sleek design to make the Galaxy S10 feel like a "radical change with a magical feel." It focused on "prism colors" to enhance the slope effect by generating "a vast spectrum of colors."

"To create Prism White, we overlaid around one,000 sheets of nanofilms together, each with dissimilar reflectivity. Information technology was specially hard to fine-tune which colors would stand up out the most," said Duyeong Choi from Design Team'due south CMF Group that oversees colour. The team also introduced bold new colors like Canary Yellow and Flamingo Pinkish to entreatment to the Millennials and Gen Z.

Moving beyond glass, Samsung also introduced luxurious ceramic backs for select Milky way S10+ variants. The team says the ceramic finish is a 200 hour-long process and offers increased durability and scratch resistance, some of which nosotros have already experienced in actual apply. They also talk near the position of the front end camera and how it enhances the overall pattern with minimal bezels.

The Galaxy S10'due south design may not look similar a big leap forward at first glance, but the seemingly pocket-sized improvements information technology brings to the table are hard to achieve equally easy gains in blueprint are over. "In smartphone blueprint, continual innovation is no easy job, just we are always listening to users, and are committed to pushing the boundaries of design to create Galaxy devices that everyone can enjoy," said Seungho Jang from the Flagship Product Design Group in the Design Squad.

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Source: https://www.sammobile.com/2019/03/29/samsung-galaxy-s10-design-explained

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